The company has a low ROE and this indicates how well a company's management is deploying the shareholders' capital. As long as it is not negative ROE, it should be seen as a good investment. Because there is a Return on Equity.
Strengths, What Ford Motor's does well is that they pay their bills faster than the industry average. Their stock price has been consistent but has lowered since 2016. The company can also say that they have been around for a long time, so are reliable and have a long track record.
Weaknesses, I would say that the company is placed at a disadvantage because of the DSO, DSI, and their average accounts receivable ratio is low. They only collect its receivables 2.33 times a year.
Opportunities, Ford has an opportunity of fixing all of these problems. They are not detrimental and if they stick to the same plan, it will not harm them any worse than they