Ford Motor Company Case Study

5345 Words 22 Pages
Register to read the introduction… Being a dominate player in the auto business for over a century, Ford Motors have been reluctant to keep up with current trends and evolving competitors from growing economies. This has forced Ford to take dramatic measures by cutting jobs and closing a large numbers of its manufacturing facilities. Considering the company’s external and internal opportunities, and directing their resources towards a more skillfully R& D (research and development) department would be the first step to recovering this remarkable loss. Applying this strategy to current trends and innovating vehicles relating to them will hopefully regain our past success.
Founded in the United States, Michigan in 1903, June 16th by Henry Ford and eleven investors with $28 000 as starting capital.
Company name: Ford Motor Company
Publicly owned vehicle Manufacturer
Brand: Ford (being one of eight brands and three automotive service providers)
Approximately 13,000 dealers
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In addition to economic growth usually means a higher standard of living within an economy, which also results in greater consumer spending therefore opening more markets globally. Overall globalization is opening markets.

Threats • Economic growth is occurring around the world and is opening the door to evolving companies (for example firms in China are gaining a comparative advantage due to low labour cost allowing them to have greater focus on their R&D, research and development). This is a huge threat to leading industries from developed countries. (Ford in the U.S vs. Honda in China) • Increasing fuel cost. Ford being a world leader in the truck industry now is experiencing a low demand for this high fueled engine (trucks).

Cultural / Social Environment: Opportunities • Ford can develop tailored car/trucks according to the lifestyle and different cultures around the world. For
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Escape Hybrid is delivered with a price that is already competitive in the SUV market while further penetrating it by offering luxury package discounts (if a certain number of feature are added to the vehicle), even cash incentives for purchase, discounts through the dealers as one-time-use discounts, or limited time offers. Ford furthermore, encourages customers to make early payments. Ford also is offering the zero-percent financing for Escape Hybrid (cash discount; also stated in the promotion section). Doing this will further secure a dominance in the

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