Ford Motor Company Case Study
Founded in the United States, Michigan in 1903, June 16th by Henry Ford and eleven investors with $28 000 as starting capital.
Company name: Ford Motor Company
Publicly owned vehicle Manufacturer
Brand: Ford (being one of eight brands and three automotive service providers)
Approximately 13,000 dealers …show more content…
In addition to economic growth usually means a higher standard of living within an economy, which also results in greater consumer spending therefore opening more markets globally. Overall globalization is opening markets.
Threats • Economic growth is occurring around the world and is opening the door to evolving companies (for example firms in China are gaining a comparative advantage due to low labour cost allowing them to have greater focus on their R&D, research and development). This is a huge threat to leading industries from developed countries. (Ford in the U.S vs. Honda in China) • Increasing fuel cost. Ford being a world leader in the truck industry now is experiencing a low demand for this high fueled engine (trucks).
Cultural / Social Environment: Opportunities • Ford can develop tailored car/trucks according to the lifestyle and different cultures around the world. For …show more content…
Escape Hybrid is delivered with a price that is already competitive in the SUV market while further penetrating it by offering luxury package discounts (if a certain number of feature are added to the vehicle), even cash incentives for purchase, discounts through the dealers as one-time-use discounts, or limited time offers. Ford furthermore, encourages customers to make early payments. Ford also is offering the zero-percent financing for Escape Hybrid (cash discount; also stated in the promotion section). Doing this will further secure a dominance in the