Ford Motor Company Case Study

1862 Words 8 Pages
Register to read the introduction… Ford manufactures and distributes automobiles in 200 markets on six continents and has 108 plants worldwide. This allows more free trade between the United States and Europe, Asia, Pacific, Central and South America, the Caribbean, Africa, and the Middle East (Ford Motor Company: International Operations, 2009). Ford Motor Company took the time to restructure the company. They also redesigned their product line during the recession and became innovative. Ford Motor Company has launched a global powertrain strategy that is building a network of flexible engines and transmission plants that improve quality and manufacturing efficiency. Under Ford Motor Company’s global powertrain strategy, next-generation engine plants worldwide will use a medium-sized production model of about 325,000 units annually, enhancing efficiency and allowing Ford to adapt quickly to changing market needs (Ford, 1998-2011). Ford Motor Company opened the first flexible manufacturing plant in Cleveland, Ohio and has opened other plants in different locations throughout the …show more content…
One way strength was shown was during the economic crisis. They were offered a buyout to help the company get back on track and decided to turn it down. Ford actually has have revenue rise $13.4 % to $33.5 billion, which led to a reduction in their debt by $14 billion (Ford earns $2.4 billion in second quarter, 2011). Quarterly earnings so far have been outstanding for Ford. They have earned $2.4 billion in the second quarter (Ford earns $2.4 billion in second quarter, 2011). In the North American region, Ford has earned $1.9 billion before taxes, with the Fiesta and the Focus being their top selling cars. Ford Credit division is also doing well. The division has earned a total of $604 million before taxes. They didn’t lose or gain anything in the Asia-Pacific and South African regions because they broke

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