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Competitive Analysis: The Ford Explorer

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IV. Product/Product Description The first Ford Explorer was introduced in 1990. The Ford Explorer is a mid-size sport utility vehicle produced by the American manufacturer Ford Motor Company. The Ford Explorer became one of the most popular sport utility vehicles on the road today. First generation Explorers were equipped with the new 155 hp. This mean that even back then, it was very powerful SUV. The Explorer is available in either front wheel drive or all wheel drive. For the new model, Ford moved the Explorer to a more modern unibody, full-size crossover SUV platform. Ford Explorer is very good for big family. The Ford Explorer can carry up to seven people. Ford Explorer has 4 doors because it is a big car. This car has so much cargo space. The interior of the car is very beautiful and the seats are very comfortable because they are made by leather. This car has all the new technology inside. This are has hand free parking. Which mean that you can park your car automatically without you parking it. You can also open or close the lift gate with a kick of your foot within the range of the rear bumpers sensors and with the key your pocket. This future can be very useful because if you carry something to the back of the car, you dont have to use your hands to open the trunk. This car has new 20 inch wheels, which are very good for driving. This …show more content…
This element of the marketing mix focuses on the location used to reach and sell to customers. Ford sells its product by dealerships, auto parts stores, Ford Parts website, Ford Motor Credit Company. Ford dealerships are the most prominent places for distributing most of its products. The majority of sales revenues are achieved through these dealerships. You can also buy Ford products directly from its website. You can find Ford dealerships all over the world. There are Ford dealerships all over New York. It is very convenient to buy Ford

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