Ford F-150 Essay

Improved Essays
Robust mid product cycle update for Ford’s big pickup truck.

For 40 consecutive years, the Ford F-150 has been the best-selling pickup truck in America. Indeed, it has also been the best-selling passenger vehicle for most of that time too, a streak that goes back 35 years.

Last overhauled in 2015, the 2018 Ford F-150 reflects the next important update for this full-size pickup truck as Ford introduces new or updated gasoline and diesel engines to the model line. The 2018 F-150 officially debuts this week at the North American International Auto Show in Detroit.

2018 Ford F-150

Three years after the current model made the transition to a high-strength, aluminum-alloy body, the 2018 edition receives several technological and safety updates,
…show more content…
Apparently, the engine is similar to the one used in some Jaguar and Peugeot-Citroen vehicles, but the design and development is exclusive to Ford.

As for the lone available naturally aspirated 5.0-liter V8 engine, Ford promises increased power and torque. It, too, will be united with a 10-speed automatic transmission.

Trim-Level Grille Differences

Other changes for the 2018 F-150 underscore this model’s major mid product cycle update.

All trims will sport new grilles with distinctive styles offered from grade to grade. New headlamps and bumpers will also roll out in an effort to provide a firmer stance and wider look to the big truck. F-150 fans will see notable style differences such as on Lariat models equipped with the sport package. Here, you’ll find signature twin bars matching the trucks’ exterior color.

Six new wheel designs will roll out, ranging from 17 to 22 inches. From the rear, a sculpted tailgate with F-150 embossing is evident on lower trim models, while King Ranch, Platinum, and Limited versions dispense with that look for tailgate appliqué. All F-150 models benefit from a new tail lamp

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