Ford Weaknesses

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After a thorough analysis of Ford performance and market overall, I found several issues that need to be addressed. These three strategic issues are: dependence on the US market, competition, and adaption of fuel efficient cars. Ford is a well know US company that is mostly popular in the US. In 2012, Ford gains $8,343 million in North America and $213 millions in South America. The total pre-tax results were $ 6,256 million because of the decline in sales in Europe $ (1,753) and Asia Pacific $ (77) and Other Countries $(470). Based on these results it is clear that Ford has the biggest market share in the US and that is causing dependency. Ford is not as profitable abroad as it intended to be. Small market share, high competition, and unpopularity …show more content…
The company strengths are a good reputation, customer loyalty and a strong position on the market. Another strength is Ford’s sustainability program that delivers great product, a strong business and a better world. Company remains to have a strong financial position despite the financial crisis and organizational restructuring. Ford continued to expand internationally to enlarge already geographically diversified market. It has also become an expert in manufacturing and marketing vans and pickup trucks, that a big part of company’s revenue. Also, company has a really strong marketing department that works on creating clever advertising and help to attract more …show more content…
The recent Volkswagen’s diesel scandal gives Ford an opportunity to take some market share from Volkswagen. The company was not involved with diesel-powered vehicles, so it will not be hurt by the scandal and that is an opportunity to get the new customers. Another opportunity is to continue expansion in the United States and Europe by opening new dealerships, investing more in the advertising, and providing excellent customer service. Also, there are several new markets that will be emerging and expanding soon: China, Mexico, Brazil and India. Those markets have a big potential and the company should work on escalating its market share there. The car industry is a very competitive business. Every year new cars are developed that have more and more features. Ford should invest heavily in new technologies that would help company to increase demand and sales for their cars. The growing market for alternative fuel cars is another opportunity for Ford. Those cars save money on gas and also better for the environment. There is a high possibility that these cars will replace the regular and diesel engine cars that people drive

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