Ford Car Case Study

1184 Words 5 Pages
ABSTRACT
Customer buying behavior of ford brand
In today’s competitive world it is very important to know about the buying behavior of customers and to have complete knowledge about it, in order to create a successful market. This study is aiming to what all things motivate a customer to buy a ford car and also to analyze whether they are satisfied with the car or not. Basically in the research main aim was to focus on the existing customers of ford and to determine the positive as well as negative points of ford cars.
Research methodology consists of Questionnaires which were designed to analyze the buying behavior of the customers against variables like brand, features, mileage, offers, performance, and service. Telephone callings were also
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It is one of the fastest growing sectorsin Indianeconomy. A number of cars and other automobiles are imported and exported every year. Indian automobile industry witnesses alarge scale manufacturing of cars, bike etc.
Automobile sector in India is the seventh biggest with yearly generation of in excess of 26 million. Every coming year new models of cars and bikes are being introduced according to need of the customer as well as the buying power. The major automobile industry is Tata motors, ford motors, Maruti Suzuki, Hero Honda etc
Automobile sector in India is one of the wildest growing sectors and is graded 7th in the world. The analysts believe that by 2030, the Indian automobile market will be one among the top five global markets; more precisely India would be the third largest in the automobile industry as the market is growing so fast.
1.2 ABOUT FORD INDIA
Ford India Private Limited is a wholly claimed subordinate of the Ford Company in India. Ford India Private Limited's head offices are placed in Chengalpattu, Tamil Nadu. It as of now is the eighth biggest auto creator in India after Maruti Suzuki, Hyundai, Tata Motors, Mahindra, Chevrolet, Honda and
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Its fabricating offices are in Maraimalai Nagar close Chennai. Ford India Private Limited started creation in 1926, however was closed down in 1954. Generation started again with the joint wander Mahindra Ford India Limited (MFIL) in October 1995, a 50-50 wander with Mahindra & Mahindra Limited. Ford Motor Company expanded its enthusiasm to 72% in March 1998 and renamed the organization Ford India Private Limited. Ford India Private Limited in India had doubled its manufacturing of vehicles with the capacity of 610000 engines and 440000 vehicles in Sanand, Gujarat being operational. As its new hatchback Figo was launched in March 2010, Ford Motor Company had invested $500 million to double capacity of the plant to 200,000 vehicles and 250,000 engines annually. Ford Figo is been exported to more the 37 international markets and also exports Eco Sport since July 2013.Ford has 304 sales and services outlets in 167 cities and still growing

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