Camaro Research Paper

1717 Words 7 Pages
We will begin our in-depth study of the design of the Chevrolet Camaro by answering the question we started with: “What is a Camaro?”. Chevrolet representatives responded to this question at the release of the Camaro in 1966 with, “A small, vicious little animal that eats Mustangs”. For us to completely understand the design and meaning of the Camaro, we must take a look at the Ford Mustang and find out where and why it began. After the second World War, the generation that followed, known today as “baby boomers”, wanted to be different from the beginning of their existence. They dressed different, acted different, and also thought different from their parents. Ford Motor Company researched how this newer generation would want a different …show more content…
Since the invention of the automobile, there has always been sporty or high performance cars available. Most sports cars in this time period were quite expensive. For example, searching through various websites you will find that in 1963 a new Ferrari would have cost around $13,000. This was far beyond the financial means of nearly all Americans at the time. When Ford designed the Mustang, they wanted to offer the public a car that could perform well but also be affordable to many Americans. When Ford introduced the Mustang in 1964, it was offered at price of $2,368. This number was much more feasible than the European sports cars of the times such as Ferrari. They also spent much time on the cars design to make sure it would be updated to the modern times and nothing like American cars of the past. The designers even took inspiration from the much higher end Ferrari manufacturer. Now that we understand why the Mustang was created, we can now discuss how the Camaro was introduced. The Camaro was a direct answer from Chevrolet to the Mustang. The Camaro was also a product that the different generation of the sixties had asked for. The culture in the country helped shape the existence and the details surrounding the …show more content…
So after eight years of no Camaro available from Chevrolet, in 2010 the fifth generation of the Camaro was being sold to the public. For the first time in Camaro history, the design of the Camaro would be inspired by an older version of the Camaro. The 2010 Camaro featured many styling cues from the original 1967 model. The headlights, tail lights, and various styling cues all harkened back to the first generation Camaro. Also around this time period, Dodge brought back the Challenger in 2009. This meant for the first time since the nineteen sixties, the Ford Mustang, the Chevrolet Camaro, and the Dodge Challenger were all being made. 2010 marked the start of the pony car wars all over again. Not since 1970 have we seen competition as fierce as this between the three pony cars. Almost each year Chevrolet will enhance the Camaro in some form or another but it is immediately followed by Dodge and Ford updating their cars. From boasting about the most horsepower to the quickest acceleration these three pony cars fuel each others success. And similar to the times in the sixties, these three pony cars are still very affordable. When looking for the most high performing car you can buy for your money, the Camaro and the other two pony cars will be near the top of your

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