Ford And Ford Case Study

1478 Words 6 Pages
Register to read the introduction… Even public perception of a company ultimately can affect profitability in terms of sales of that company’s products or services, ease with which that company can compete for top workers or exposure of the company to litigation. Direct financial returns in cost savings associated with environmental initiatives are measurable. Indications from officials at ford and Ford’s published materials suggest that improvements at facilities have yielded real savings- the company has made an effort to develop initiatives that not only achieve environmental performance targets, but are also improvements over existing processes. It is clear that Ford is determined to seize its advantage and has made sometimes quite painful adjustments to restructure its corporate organization in order to ensure success.” (Foss, Gonzalez, …show more content…
“The implementation of market driven strategy will require skills in designing, developing, managing, and controlling strategic alliances with partners of all kinds, and keeping them all focused on the ever-changing customer in the global marketplace.” (Webster, 1992). According to Marketwatch, the company’s strength lies in its strong engineering capability. “the company engages in engineering, research, and development primarily to improve performance (including fuel efficiency), safety, customer satisfaction, and to develop new products.” (Marketwatch, 2011). “The Ford Company recorded revenues of $128,954 million during the fiscal year ended December 2010 (FY2010), and increase of 10.9% over FY 2009. The operating profit of the company was $7,149 million during FY 2010, as compared to an operating profit of $2,599 million in FY 2009. The net profit was $6,561 million in FY 2010, and compared to a net profit of $2,717 million in FY 2009.” (Datamonitor, 2011). Ford did not see such tremendous increases in their profit line without the recruiting, training and development of their employees. Ford Motor Company is a large company with thousands of employees, nationally and internationally. The human resource department is a tool that is used to provide each employee with the tools they need to be successful. Diversification in their workforce is a cornerstone of the success of the Ford Motor Company. They established work teams to function as catalyst for change within the company. “What is clear now is that use of work teams can facilitate the pursuit of quality and the drive for innovation. For example, Ford Motor Company adopted its “Quality Is Job One” philosophy, it has engaged in a massive program of organizational change. To produce quality products, Ford believes that

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