Footlocker Athletic Shoes Case Study

In the part of products, within the shoe stores industry there is such a wide range of footwear products the companies could offer to their customers. As mentioned in the earlier paragraph, there are many styles or types available for both men and women, for example; athletic shoes, shoes for children, and casual or formal shoes for workplaces. Now it is all depend on the shoe stores that which of the segments they will want to be selling or focus on the most, for example; some of the stores tend to focused on selling only athletic shoes at one time when other stores might focused on selling both athletic shoes and non-athletic shoes at the same time, which in this case there are many ways and varieties shoe stores in the industry can differentiate …show more content…
(accounted 6.4%), and Brown Shoe Company Inc. (accounted 6.0%). Footlocker primary focus is to sells athletic shoes through their outlets and online website, which athletic shoes representing 90.0% of the company total revenue. Footlocker offers an impressive catalog of athletic shoes both online and in store, the popular names included Nike, Adidas, and Reebok. Footlocker has it strong focus on athletic so the customers will not be able to find any other kinds of shoes like high heels or fashion boots in the store anywhere, which in this case it allows Footlocker to targeting the group of customers that would like to wear athletic shoes for their activities and finally become the best place for them to go to when they need to buy new pair of athletic shoes. Next is Payless, it sells variety of footwear which included footwear for men and children of all ages, but its primary focus is to be the segment of women between the age of 18 and 49 who have lower income (less than $75,000). Payless offers a wide variety of footwear to their customers at bargain …show more content…
All these things together make each shoe store to be much differentiated, each store has its own targets and its own key products, which a lot of them are trying to reach to other target groups in an order to expand their market and to be more successful in their businesses. The products that seemed to be doing very well in the industry are those athletic shoes for men and non athletic shoes for women, even said that athletic shoes for women would become a key products for the industry very soon in the near future due the rise of athleisure trends which has been increasing dramatically during the past few years for both men and women side. In addition, for the major players in the shoe store industry, advertising is something that is very important for them in an order to differentiate brands as well as increasing store traffic, for example; promotions providing in store and online website, print advertising handouts to help create better