football Essay

11947 Words Mar 31st, 2014 48 Pages
1. What is this case about (provide a elevator-pitch summary)?
2. What is BAM’s business model? (make sure to include key drivers and threats of BAM’s success)
3. Which sets of customers does BAM serve? How does it create value for those customers? Does it create value for those customers it does not serve?
4. BAM is best known for its paid-content model. How solid are its underlying economics?
5. How would you evaluate BAM’s product portfolio? How would an iPad product fit into the company’s current offerings? Is iPad a platform worth devoting resources to, and Apple a partner to bet on?
6. If you were Bowman, how would you name and price the new iPad app? And what set of features would you include?
1. What is this case about
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1. What is this case about (provide a elevator-pitch summary)?
2. What is BAM’s business model? (make sure to include key drivers and threats of BAM’s success)
3. Which sets of customers does BAM serve? How does it create value for those customers? Does it create value for those customers it does not serve?
4. BAM is best known for its paid-content model. How solid are its underlying economics?
5. How would you evaluate BAM’s product portfolio? How would an iPad product fit into the company’s current offerings? Is iPad a platform worth devoting resources to, and Apple a partner to bet on?
6. If you were Bowman, how would you name and price the new iPad app? And what set of features would you include?

1. What is this case about (provide a elevator-pitch summary)?
2. What is BAM’s business model? (make sure to include key drivers and threats of BAM’s success)
3. Which sets of customers does BAM serve? How does it create value for those customers? Does it create value for those customers it does not serve?
4. BAM is best known for its paid-content model. How solid are its underlying economics?
5. How would you evaluate BAM’s product portfolio? How would an iPad product fit into the company’s current offerings? Is iPad a platform worth devoting resources to, and Apple a partner to bet on?
6. If you were Bowman, how would you name and price the new iPad app? And what set of features would you include?

1. What is this case

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