Foot Locker Brand Analysis

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The brand I will be discussing is Foot Locker, Inc. Foot Locker is the leading global retailer of shoes and apparel. The company was first established by Frank Woolworth and in 1974, the first Foot Locker stores opened. Per footlocker.com, Foot Locker, Inc.’s headquarters is in New York City and “the company operates 3,363 athletic retail stores in 23 countries in North America, Europe, Australia, and New Zealand” 3. These retail stores operate under the brand names: Foot Locker Approved, Kids Foot Locker, Lady Foot Locker, Champs Sports, Footaction, Sidestep, Runners Point, Eastbay, and SIX:02.

After researching the United States Patent and Trademark Office database, Foot Locker has 52 records. The first trademark was established on November 20, 1979 and the registrant was Kinney Shoe Corporation. Currently there are 13 active records for Foot Locker on the USPTO database. One of Foot Locker’s competitors is Finish Line. Butler-Young delineated that Foot Locker’s earnings per share was $1.29 compared to Finish Line’s earnings per share of
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The company has innovated a way to enhance mobile loyalty via an enhanced app 4. Foot Locker’s loyalty members who have the Foot Locker iPhone app can track their spending and check their VIP status 4. In addition, Foot Locker customers can communicate via live chat on the company website. Foot Locker is also active on social media which include Facebook, Instagram, and Twitter. There is also a blog that customers can post to sharing their experience with Foot Locker. Foot Locker also provide a YouTube video available on their website. When browsing or shopping on Foot Locker’s website, customers can also fill out surveys. A Foot Locker customer can become a VIP and enjoy exclusive offers and events. In addition, in 2011, Foot Locker started scholarship programs for athletes. After researching Customer Loyalty Engagement Index (Brandkeys.com), Foot Locker was not

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