Food Truck Business Essay examples

7422 Words Jun 6th, 2016 30 Pages
Date : 12th April, 2016
Table of Contents

Introduction ……. ……. ……. …….. …….. ……. ……. ……. ……. ……. …….. ……. ……. ..03
Executive Summary ……. …….. …….. …….. ……. …….. …….. …….. …….. …….. …… ..04
Company Background ……. ……. ……. ……. …….. …….. …….. …….. ……. ……. ……. .07
Target Market ……. …… ……. ……. ……. ……. ……. ……. ……. …….. ……. …….. …….. 09 Short Term Market …….. ……. …….. ……. …….. …….. …….. …….. ……. …….. 09 Long Term Market …….. ……. …….. ……. …….. …….. …….. …….. ……. …….. 10
Management Team …….. ……. …….. ……. …….. …….. …….. …….. ……. …….. …… …11
Target Market Analysis …….. ……. …….. ……. …….. …….. …….. …….. ……. …….. …..11
Industry Analysis …….. ……. …….. ……. …….. …….. …….. …….. ……. …….. …… ………12
Competition …….. ……. …….. ……. …….. …….. ……..
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Hot & Spicy is expected to have revenue of Tk. 43256750 in Year 10.

Revenue from catering(Tk.) | 976000 | 1122000 | 1290640 | 1484240 | 1706880 | 1962900 | 2257400 | 2596000 | 2985400 | 3433120 | Revenue from daily operations(Tk.) | 1071000 | 2142000 | 3213000 | 4284000 | 5355000 | 5801200 | 6247500 | 7140000 | 8032000 | 8925000 |

Marketing Plan

Hot & Spicy will be marketed through a variety of different channels including word of mouth to enhance reputation and the use of relationship selling in the early stages of our business. We will continually use social media including Facebook and Twitter, and earned media coverage to create a buzz around our company and gain loyal followers. Hot & Spicy will utilize a direct marketing channel and sell products straight to consumers using no intermediaries and we will implement a competitive pricing scheme to emerge as a fierce competitor in the industry.

Target Market and Customer Analysis:

Hot & Spicy provides delicious healthy food choices to all Dhaka inhabitants, tourists and students. Our two agreements provide two locations that allow for many cultures and ages to enjoy Hot & Spicy. The average age group for our target market is roughly around 17–55 years old. Our business caters to those who are seeking healthy alternatives and quality food.

Expansion Plan: As time progresses, Hot & Spicy will expand its presence

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