Importance Of Media Analysis: Swipe Left To Delete

Swipe Left to Delete
I assumed a media analysis of my media consumption habits would result in textual proof that I visit social media too often. But what the analysis revealed is that I am a slave to my email. I check my email application on my phone multiple times, throughout the day. And most visits to my email are spent swiping left to delete emails instead of reading emails. Aside from email, I realized that heartwarming messages used in marketing and advertising campaigns capture my attention. In this analysis, organizations such as Amazon, Google, and Toys R’ Us were the most prevalent sources that captured my attention. These sources featured music, family life, and new technology, things that marketing with my demographic and …show more content…
Sitting in my first class or walking to my next class, I check my email application when the red notification number indicates that I have received new mail. And when I finally get home after work, climb into bed, I again check my email application to read and delete more emails. In addition to email, I often find myself on Facebook before class time or even during television commercials at home, scrolling through my news feed for headlines. Shared posts from friends that involve food, animals, and people helping others, are posts that cause me to stop and read or watch. Like Facebook posts, television commercials also capture my attention. I use Apple TV for most of my television content when I’m home during the day or when I get home in the evening from work. Applications on the Apple TV such as the CW, NBC, and CBS, feature commercials from companies like Amazon, Google, and Toys R’ …show more content…
An IMC campaign begins with knowing its publics, including demographic information such as age, sex, income, and residential area and psychographic information such as thoughts and opinions as to why consumers would watch or hear the campaign message. Choosing influential spokespeople, that relate to the campaign’s key publics, is another important factor in an effective IMC campaign. Based on each individual campaign, spokespeople could be internal, people within the company, or external, celebrities giving endorsements. Media vehicles promote campaign messages. The knowledge of key publics for a campaign allows the message to be delivered in well-received medium formats. Not every consumer responds to the same medium. Without knowing its publics, public relations professionals are unable to effectively market with its consumers within a campaign. Social media and other mediums allow for feedback and commentary, aid in marketing with