Food On The Go: Is advertising so affective it affects color naming?
Amber Spearman Scire
Department Of Psychology and Brain Sciences
Psychology 211 Lab 6501
February 27, 16
Abstract
Why did I do this project?
The purpose of this study was to examine whether anxiety-related cognitive bias for threat is stronger for threatening pictures than for threatening words. Spider-phobic participants (n = 31 ) and control participants (n = 33) performed a pictorial and linguistic spider Stroop task. Spider-phobic participants showed a marked bias for threat.
However, this bias was similar for pictures and for words, although the spider-phobic group evaluated the pictures as being more aversive.
The results suggest that automatic …show more content…
Participants were selected at random while at the food court in the Indiana Memorial Union. All 8 participants were college undergraduate age ranging from 19-22 years. There were 5 female and 3 male participants.
Materials Several materials including PowerPoint 2013, an Apple Mac Book Air 13’, and a stopwatch were used to facilitate this experiment. Two PowerPoint’s were designed using the Stroop method (Stroop 1935); Food, Go Food. Both the “Food” and “Go Food” PowerPoint’s consisted of 11 slides contain photos with the dimensions of 3x3. The first slide on each was instructions on how to complete the activity (see figure 1). The “Food” PowerPoint, neutral condition, had 12 additional photos of popular fast food items such as a hamburger, French fries, soda, etc. after the instructions slide. In the neutral condition there was no evidence of which fast food chain the fast food had come from (see figure 2). In the “Go food” PowerPoint, incongruent condition, there was also 12 additional slides containing photos of popular fast food items, however, this time the food had the chain restaurant logo on it or in the background (see figure 3). Each of these trials were timed with an IPhone 5 stopwatch to see how quickly the participants completed each Stroop task (Stroop 1935). In both trials all of the slides were shaded a different color; red, blue, yellow, green, purple. The order of the colors was random. Also, the pattern of colors was different in each
Amber Spearman Scire
Department Of Psychology and Brain Sciences
Psychology 211 Lab 6501
February 27, 16
Abstract
Why did I do this project?
The purpose of this study was to examine whether anxiety-related cognitive bias for threat is stronger for threatening pictures than for threatening words. Spider-phobic participants (n = 31 ) and control participants (n = 33) performed a pictorial and linguistic spider Stroop task. Spider-phobic participants showed a marked bias for threat.
However, this bias was similar for pictures and for words, although the spider-phobic group evaluated the pictures as being more aversive.
The results suggest that automatic …show more content…
Participants were selected at random while at the food court in the Indiana Memorial Union. All 8 participants were college undergraduate age ranging from 19-22 years. There were 5 female and 3 male participants.
Materials Several materials including PowerPoint 2013, an Apple Mac Book Air 13’, and a stopwatch were used to facilitate this experiment. Two PowerPoint’s were designed using the Stroop method (Stroop 1935); Food, Go Food. Both the “Food” and “Go Food” PowerPoint’s consisted of 11 slides contain photos with the dimensions of 3x3. The first slide on each was instructions on how to complete the activity (see figure 1). The “Food” PowerPoint, neutral condition, had 12 additional photos of popular fast food items such as a hamburger, French fries, soda, etc. after the instructions slide. In the neutral condition there was no evidence of which fast food chain the fast food had come from (see figure 2). In the “Go food” PowerPoint, incongruent condition, there was also 12 additional slides containing photos of popular fast food items, however, this time the food had the chain restaurant logo on it or in the background (see figure 3). Each of these trials were timed with an IPhone 5 stopwatch to see how quickly the participants completed each Stroop task (Stroop 1935). In both trials all of the slides were shaded a different color; red, blue, yellow, green, purple. The order of the colors was random. Also, the pattern of colors was different in each