The Florida sun shines in my face as I walk along the local farmer’s market. To my left the smell of fresh baked chocolate chip cookies reminds me of grandma. The man selling homemade air fresheners smells of pine triggering my memory of picking out my first christmas tree. As I walk through the market different smells provoke different memories from long ago. Even the smell of burning fire reminds me of roasting marshmallows and making s’mores with my cousins out by the fire pit. People perceive food as an edible necessity bringing pleasure and gratification, delicious and riotous to the eye. However, food is also very beneficial to the nose. The scent of food can not only be pleasurable or unpalatable, but can help reveal earlier memories
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Writing in Aradhna Krishnas Journal, food consumption experts Deborah J. Mitchell, Barbara E. Kahn, and Susan C. Knasko stated: “Specifically, we show that, when products are scented (vs. not), consumers are more likely to remember information about those products”(Krishna et.al.). It was also pointed out that “product scent may be particularly effective at enhancing memory for product information as a function of its ability to enhance a product’s distinctiveness within its surrounding context”(Krishna et.al.). The smell of the food is not only advantageous to the consumer, but also to the producer. Krishna’s study presented: “we demonstrate that product scent (in pencils) significantly enhances memory for product information and that this effect persists over time”(Krishna). They conducted the study in a place where scented pencils were not very common. Researchers put out 44 types of pencils which only nine were scented the rest everyday pencils. Results found that people remembered the nine scented pencils astonishingly higher than any of the common 35 pencils which they’ve seen throughout their life. Results help show how first encounters with smell can have a significant impact on memory. By giving foods an enjoyable or even an unenjoyable smell that has never been exposed to the consumer, they are more likely to remember this smell and the product. Harry Lawless journalist and …show more content…
In a study done by Johan Willander and Maria Larsson, both working for and specializing in the department of psychology, studied older adults and presented them with sensory cues to help provoke any old memories. “The results showed that autobiographical memories triggered by olfactory information were older than memories associated with verbal and visual information”(Larsson). This is because smell was much more specific and stimulated many more parts of the brain such as the amygdala, hippocampus, and prefrontal cortex than the other senses did. In research done by Rachel S Herz a cognitive neuroscientist and psychologist found that, “odor-evoked memories are more emotional than memories evoked by other modalities”(Hertz). People may relate a smell to something that doesn 't have a labeled smell, such as the smell of a fresh fruit, or wet dog. You smell a lotion and it reminds you of the beach vacation you went on, but no one else but you knows what that smells like.Simon Chu, and John J. Downes,specialists in chemical senses, found that “specifically, most memories evoked by odors were located to the first decade of life (<10 years), whereas memories associated with verbal and visual cues peaked in early adulthood” (Chu & Downes, 2000; Rubin et al., 1998). In their study focusing on forty two participants at Liverpool University who were given ten odors and asked how pleasant or painful this smell
Writing in Aradhna Krishnas Journal, food consumption experts Deborah J. Mitchell, Barbara E. Kahn, and Susan C. Knasko stated: “Specifically, we show that, when products are scented (vs. not), consumers are more likely to remember information about those products”(Krishna et.al.). It was also pointed out that “product scent may be particularly effective at enhancing memory for product information as a function of its ability to enhance a product’s distinctiveness within its surrounding context”(Krishna et.al.). The smell of the food is not only advantageous to the consumer, but also to the producer. Krishna’s study presented: “we demonstrate that product scent (in pencils) significantly enhances memory for product information and that this effect persists over time”(Krishna). They conducted the study in a place where scented pencils were not very common. Researchers put out 44 types of pencils which only nine were scented the rest everyday pencils. Results found that people remembered the nine scented pencils astonishingly higher than any of the common 35 pencils which they’ve seen throughout their life. Results help show how first encounters with smell can have a significant impact on memory. By giving foods an enjoyable or even an unenjoyable smell that has never been exposed to the consumer, they are more likely to remember this smell and the product. Harry Lawless journalist and …show more content…
In a study done by Johan Willander and Maria Larsson, both working for and specializing in the department of psychology, studied older adults and presented them with sensory cues to help provoke any old memories. “The results showed that autobiographical memories triggered by olfactory information were older than memories associated with verbal and visual information”(Larsson). This is because smell was much more specific and stimulated many more parts of the brain such as the amygdala, hippocampus, and prefrontal cortex than the other senses did. In research done by Rachel S Herz a cognitive neuroscientist and psychologist found that, “odor-evoked memories are more emotional than memories evoked by other modalities”(Hertz). People may relate a smell to something that doesn 't have a labeled smell, such as the smell of a fresh fruit, or wet dog. You smell a lotion and it reminds you of the beach vacation you went on, but no one else but you knows what that smells like.Simon Chu, and John J. Downes,specialists in chemical senses, found that “specifically, most memories evoked by odors were located to the first decade of life (<10 years), whereas memories associated with verbal and visual cues peaked in early adulthood” (Chu & Downes, 2000; Rubin et al., 1998). In their study focusing on forty two participants at Liverpool University who were given ten odors and asked how pleasant or painful this smell