Young Children In Advertising Analysis

We live in a society where everywhere you turn you are bombarded with the newest gadget, toy, or shoe that the advertisements tell you that you need to have. We our living in a society where large companies are trying to reach out to as many people as possible to buy their products. Children are no exception. Today’s youth is being exposed to advertisements in almost every aspect of their life, often times not even realizing that what they are looking at is an advertisement. The average child is exposed to approximately 40,000 advertisements a year, with the companies spending more than 12 billions dollars annually on marketing specifically at kids (Cooper, n.d.). Society should not be targeting children in advertising because overall it can …show more content…
Young children lack the ability to view advertisements skeptically, and thus they see advertisement as only a truth (Palmer 2014). Today advertising companies are making the advertisements seems fun, and bright to grab the child 's attention. Young children are just seeing the advertisement as further entertainment and are mindlessly watching them over and over agin. Although, some may say that it is good for children to be exposed to these advertisements, because it is making them more of a well rounded and cultural, it is ultimately damaging. The way advertisements are marketing towards children they make it seem like this newest gadget is necessary and will be life changing. Because children do not know any better they believe this to be a truth, and they do not get the fact that the company’s main goal is to just sell as much product as possible to young, unassuming children. These kids that are seeing these kinds of advertisements are going out and buying this product because they think that what the companies are telling them is true, and that really do need that product. Young children lack the critical thinking skills to look at these advertisements skeptically, making it unfair for companies to focus win post his specie vulnerability of …show more content…
There are numerous devices, makeup, and hair tools that are being marketed to young kids that are telling them that they need to buy this product in order to be “beautiful” and accepted by others. These kinds of advertisements are telling kids that they need to change the way they look in order to be cool and well liked by their peers. These advertisements are damaging to young people’s self esteem and making them feel as if they are not good enough with just being themselves. These advertisements are telling kids that your looks are the most important thing, and that if you just buy their product then ultimately you will feel and be happier. Kids as young as early elementary schools are seeing these messages, and it is wrong for large corporations to see proving this way of thinking. Although there are some good advertisements that promote heath, and positive body image such as the brand, Dove, the majority of the advertisements children are seeing are negatively impacting their self image, confidence, and overall