Food Authenticity Issues: Challenges In The Food Industry

1146 Words 5 Pages
Food Authenticity Issue

Authentic foods are said to be those that meet the expectations of the cultures and these expectations are determined by the consumers themselves. These customers are said to be those who need to get a taste of a unique and native foods that match their requirement. However, some of the restaurants are unable to match these consumer expectations mainly because of unavailability of raw materials in the host countries and experienced cooks. There are a lot of changes that made by the restaurant’s management that are mostly affect the foods, which make foods lose it ethnicity. In addition, this reason supports why most globalized firms in the food industry has been directed toward the need to make an act towards local and on the
…show more content…
Ethnic restaurants like McDonald’s are noted to have desired to develop their businesses by providing foods which are familiar to the market which is now global. However, due to the existing challenges not many have succeeded in this initiative. Some American fast foods restaurants like one in Greece for example, are noted to be among those that have not satisfied the global market well because; the foods are expensive and thus are taken as luxury foods for many. Creative Commons explain that due to local differences among countries, extra work is done in order to be able to sell a product that is common in one local setting to another setting. Globalizing firms have to find ways to adapt. Exploring American fast-food restaurant, Kentucky Fried Chicken (KFC) to establish how it has managed to succeed in the Chinese market through the adaptation strategy, it is found out that First, this firm had to deal with the need of finding a local business partner as stipulated by the China’s law. KFC is noted to have partnered with the locals who were quite close with the government. This it maintained until this law was lifted. Second, KFC is

Related Documents