Folgers Essay On Sexism

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Just look at the way she drives—all confused and overwhelmed and driving into potholes. Boys are taught to use their bodies as tools to master their environment. In Folgers' world, all women had to do was make coffee for their husbands—and they were usually shitty at that. Media, we can do better. We love the funny lists and compilations the pop-culture site regularly provides, but this one takes the cake. Roomba Click to view Your filthy, lazy husband is a complete ass. The conviction to create a more equal society entails a certain responsibility, in that we must make responsible decision about how we choose to depict women (and men) on a broad scale, such as in the media. Why does a product have to sold at the detriment of a woman’s dignity …show more content…
Something to think about on your wedding day. Ever watched an overtly sexualized commercial and got annoyed at the ridiculous display of sexism for NO APPARENT REASON? Why on earth do all Carls Jr. A lot has changed in 50 years—the Folgers spot seems like something from an alternate universe today. What a moron; he can't cook. What a useless and stupid woman! After the jump: People don't talk much about anti-male sexism in advertising—mostly because it sounds like whining, and also because it's so common. The main point of the article is that this kind of sexual objectification in the mass media is harmful to general perceptions of those being objectified (in this article women, but the same argument is equally applicable to men). There's been a lot of fuss about the new "Got milk?" ads, which claim that milk eases PMS symptoms—thus making your wife or girlfriend slightly less of a crazy, irrational bitch every month. She's vicious, boy-obsessed, "emotionally compromised," and flat-out hell on wheels. There is nothing wrong with expressing your sexuality, and since women’s sexuality has in many ways been socially repressed for centuries especially in western culture, it is understandable that a certain vein of feminism espouses the necessity to take back this sexuality

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