With many popular horror shows on television, …show more content…
The ideal number for a focus group is between four to twelve subjects in one session at a time. With a focus group that varies within that size, it allows the moderator to keep control of the discussion. The moderator is someone not part of the research team but leads the discussion in the focus groups and their main purpose is to get people to speak. Sometimes a moderator can follow a systematic and procedural guide. They start the conversation by introducing themselves, explain the activities, basic rules and guidelines. Or they can introduce themselves and do a fun activity at the beginning to allow everyone to get comfortable. Either way after everyone is comfortable and knows the guidelines, then the moderator can ask up to four questions but they should only be used if the discussion starts to fade. If the discussion goes well there is no need to interrupt it by asking a new question. If the conversation stays on track with what the research topic that data can still be used for research. It is an advantage to be able to explore unanticipated topics as they arise in a session. Focus groups are flexible in scheduling a time that works for everyone which will allow the group to gather information from transient populations, people who are always on the …show more content…
Having an unskilled moderator would hurt the data from the discussion because they need to keep people talking without hesitation. Attendance is a voluntary choice and insufficient number of participants to attend would hurt the outcome of the answer. Having a skilled moderator and a good number of volunteers allows the answer to be better based on the research questions. However, have a group only response can hurt too because people can agree so they do not have to say anything. Especially if there is a dominate personality in the group that can steer their responses to what that one person agrees on. Finally, the length of a focus group can also be a disadvantage because if the conversation is going very good and the moderator is getting useful information so they do not want to stop it. Even though focus groups have their own advantages and disadvantages, just like every other method, it is up to one to decide what their best method to use for their