Flying Tiger: Accelerated Internationalization

So how come Flying Tiger have managed to become such an expansion success in Japan, despite the lack of networks and experiential knowledge? Japan was culturally very distant from any market in which Flying Tiger had operational experience. It seems Flying Tiger follows an Accelerated internationalization process. The accelerated expansion paths of the Born globals, rely on the following conditions: international experienced key employees, learning from others operating in the foreign market and acquisition of resources in the foreign company (M. Peng & Meyer, 2011). In this chapter it is demonstrated that Flying Tiger fulfills the conditions of the accelerated internationalization processes of Born globals.
One key differentiator between rapidly and slowly internationalizing firms is the international experience and cultural knowledge of the employees (Reuber & Fischer, 1997). The first CEO of Flying Tiger Japan, Claus Falsig, whom …show more content…
According to traditional internationalization processes, distance is a cost-raising factor. Furthermore, culturally different markets is said to increase risk. If the cultural dimensions of Hofstede measure cultural difference, the results could very well be imprecise, due to ever changing context, renegotiated culture and an increasingly integrated world. In the case of Flying Tiger, it is too a large extend the asset of cultural difference from the Japanese market, that has worked a competitive advantage. Flying Tiger has used the liability of outsidership to work in their favor, by standing out in a highly competitive market, and not becoming “Japanized”. Flying Tiger accelerated their internationalization process through employees with international experience and learning from their Japanese joint-venture partner. This made factors such experiential learning and network building