Day by day, organizations bombard society with pledges, posts, tweets, etc. to sign onto and support or fund a cause. For the most part, humans instinctively react by liking, sharing, and posting comments on these campaigns. We tend to believe that our donations or signature made a difference, maybe even eliciting a happy mental response with a little release of serotonin. However, slacktivism is “the practice of supporting a political or social cause by means such as social media or online petitions, characterized as involving minimal effort or commitment” (Oxford Dictionary). Slacktivists, like those in Flight Behavior, draw to attention pertinent and concerning issues to a broader audience, but it raises the question whether it breeds a multiplying population of slacktivists around the world.
