Competitive Position
FlexiBake has a strong customer base that evolves from the quick response times to customer needs and wants and its dedicated staff members. Even Carney himself was very easy to contact and was more than happy to communicate with us including his consumers. It is a strong financial business as it has no debt and continues to operate with low overhead. The company is thriving by providing the food industry a program which makes adhering to the current legislation regarding bioterrorism simple. This act refers to combating “introduction of an animal or plant disease or by chemical, biological, physical or radiological contamination of food or water. (Government of Canada, 2014)” Area 9.7.4 of the legislation refers to “restrict …show more content…
Between his wife, daughter and son it would possible to be able to manage the business; however, Carney’s son is not currently interested in the business. As they are in the midst of relocating their headquarters, it is pertinent they hire more employees. The more the business grows the more help he will need developing, selling, managing and so forth. Their vision implies FlexiBake Ltd. is aiming to obtain more customers globally and in different industries (ie. Cosmetics), to do this they need to research current and upcoming global trends. Decreasing language barriers increases the market share globally. For example, if Carney programs FlexiBake to include additional languages he could sell his software to other business owners all around the world. If the horizontal expansion in the cosmetic industry succeeds it will show they are able to market the software not only in the food industry but may be possible in many other areas as well. For example, FlexiBake Ltd. could vertically expand to include accounting software. We believe this is a good investment for the program because other successful food industry developers, such as zBake, are capitalizing on this option. Carney has said he develops and tests the software; we believe this could lead to some oversights. When developing a product you are focused on how to make it work whereas a tester asks how does this product work and how can I break it. We suggest to avoid this they should implement third party testing and trials for the in progress developing software to get unbiased points of view. To address the attracting and retaining issue at FlexiBake Ltd. we believe there are a few key elements that any company should implement. To retain employees it is imperative that Carney offers appropriate wage increases and offer pay market or above;
FlexiBake has a strong customer base that evolves from the quick response times to customer needs and wants and its dedicated staff members. Even Carney himself was very easy to contact and was more than happy to communicate with us including his consumers. It is a strong financial business as it has no debt and continues to operate with low overhead. The company is thriving by providing the food industry a program which makes adhering to the current legislation regarding bioterrorism simple. This act refers to combating “introduction of an animal or plant disease or by chemical, biological, physical or radiological contamination of food or water. (Government of Canada, 2014)” Area 9.7.4 of the legislation refers to “restrict …show more content…
Between his wife, daughter and son it would possible to be able to manage the business; however, Carney’s son is not currently interested in the business. As they are in the midst of relocating their headquarters, it is pertinent they hire more employees. The more the business grows the more help he will need developing, selling, managing and so forth. Their vision implies FlexiBake Ltd. is aiming to obtain more customers globally and in different industries (ie. Cosmetics), to do this they need to research current and upcoming global trends. Decreasing language barriers increases the market share globally. For example, if Carney programs FlexiBake to include additional languages he could sell his software to other business owners all around the world. If the horizontal expansion in the cosmetic industry succeeds it will show they are able to market the software not only in the food industry but may be possible in many other areas as well. For example, FlexiBake Ltd. could vertically expand to include accounting software. We believe this is a good investment for the program because other successful food industry developers, such as zBake, are capitalizing on this option. Carney has said he develops and tests the software; we believe this could lead to some oversights. When developing a product you are focused on how to make it work whereas a tester asks how does this product work and how can I break it. We suggest to avoid this they should implement third party testing and trials for the in progress developing software to get unbiased points of view. To address the attracting and retaining issue at FlexiBake Ltd. we believe there are a few key elements that any company should implement. To retain employees it is imperative that Carney offers appropriate wage increases and offer pay market or above;