This is a picture of the “Flats at Atlas” apartments at the location on Maryland Avenue Northeast D.C.. In 2012 The Flats at Atlas apartments opened in the Carver Langston section of Northeast DC. The builder’s boasted the slogan “Urban Pioneers, Rejoice”. There was only one problem, there were already people previously and currently living around that area. So how could this phrase be possibly be used for an opening campaign. The District Curmudgeon states in their 2012 blog, “ The "Urban Pioneers" branding that the Flats at Atlas has chosen essentially says "Hey, nothing was here before you. This place has no history, there was nothing of importance before YOU moved in." That's myopic, shallow, and simplistic”. The slogan is one that says it all. It ideal justification for gentrification, which is exactly is going on in
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The home's price were low in the neighborhood so people and developers like the Flats At Atlas came. However, they like many other developers raised their home prices drastically; meaning those who were in the neighborhood could not afford it anymore. Those people happened to be black people. In 2012 , 547 units were sold in the Carver Langston/ Trinidad neighborhood and the median price per home rose 7% to $420,000 (now 495,000). The average rent per home/ unit The median income per household in Carver Langston is $2,386. The median income is 32,932. This a problem because the people who live in and around that neighborhood would not be able to live in The Flats at Atlas. These apartments, if I’m correct, will the be the first of many different and more expensive housing units in the area. Therefore, we are left with another example in which the poorer people will potentially be economically pushed out by developers looking to make a high profit. Now although this has the potential to help the district, the costs of these new apartments is the raising of rent, and taxes leaves the long time, poor residents at without a reasonable place to
The home's price were low in the neighborhood so people and developers like the Flats At Atlas came. However, they like many other developers raised their home prices drastically; meaning those who were in the neighborhood could not afford it anymore. Those people happened to be black people. In 2012 , 547 units were sold in the Carver Langston/ Trinidad neighborhood and the median price per home rose 7% to $420,000 (now 495,000). The average rent per home/ unit The median income per household in Carver Langston is $2,386. The median income is 32,932. This a problem because the people who live in and around that neighborhood would not be able to live in The Flats at Atlas. These apartments, if I’m correct, will the be the first of many different and more expensive housing units in the area. Therefore, we are left with another example in which the poorer people will potentially be economically pushed out by developers looking to make a high profit. Now although this has the potential to help the district, the costs of these new apartments is the raising of rent, and taxes leaves the long time, poor residents at without a reasonable place to