Essay on Flat World Knowledge

1689 Words Feb 12th, 2013 7 Pages
The Flat World Knowledge case study discusses how the traditional textbook publishing model is changing because of disruptive advances in technology that have essentially created the digital publishing market. Although I believe that Flat World Knowledge will be recognized as a successful contributor to the disruption in the textbook publishing market in five years’ time, I view online learning – accented by the evolution of digital textbooks – as the disruptive force that has changed the model for the education industry. In many ways, online learning (or e-learning) has created new experiences for teaching and learning, which also includes a new format of publishing through digital textbooks, eBooks, and digital media. E-learning has …show more content…
t on mobile devices | Weaknesses * Barriers to entry are very low, large tech and publishing companies could easily employ a “me too” strategy * FWK’s strategy basically shrinks the total market revenue potential by allowing students an alternative to purchasing a textbook * Students must always have online accessibility * Authors are not necessarily vetted in the most effective way; FWK relies on current faculty members who have not yet authored a textbook * It can be very difficult to make money if you are giving away your product (Anderson) | Threats * Chegg, Amazon and other companies focused on reselling used books will lobby against the freemium model and continue to compete on price and accessibility * Large technology and publishing companies have more financial resources at their disposal to deploy their strategies * Apple: iBooks Author and iTunes U applications allow anyone to publish and distribute digital textbooks; Apple also joined with Houghton Mifflin Harcourt, McGraw-Hill and Pearson to launch digital textbook titles priced under $14.99 and aimed at the K-12 market – this could easily be copied into the higher education market * Khan Academy and other universities like MIT and Harvard are offering classes and content for free * The penetration of e-learning could move the educational process to a digital classroom and eliminate the requirement for all textbooks |

First, it is important to note that FWK has developed a

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