Maybe there is someone out there that can prove me wrong and I hope they can, because I will learn a lot from it and that would be a great day for me for somebody to show me how to …show more content…
You can find the link on PDRcollege.com and at the top, it will say premium videos or, you can go to Shane’s site, blendinghammerpdr.com and get the hammer and a video to go with it. Get yourself on the fast track to blending, because that has saved me a ton of time, learning this stuff that he teaches and he can help you with it too. Now let’s talk about route building.
Shane: We are also going to go over that at the seminar with you, Keith and Paul. It is not technically going to be geared directly at route building, but everything you teach is going to build a route or build a local presence. Not so much a route, but a local presence for your business, if you choose to do so Jimmy. And Derek, on the show from last week, he’s in one dealership and its absolutely killing it. He is using some principals that he used at the seminar last year and using some that he implemented himself, and now he has upped his game, his money and everything.
Keith: Except his hours, he downed his …show more content…
Shane: Yeah, I feel you want to touch on it some.
Keith: I can talk for a few minutes about it. The thing about that term, route building, is that it means a lot of different things to different people. If you are trying to start a complete wholesale business, then it is straight up route building. If you are trying to start a retail business, exclusively, you’re not building any kind of route; you are just trying to build a referral network. I think, the best of both worlds is a retail based company with a wholesale foundation.
Because, that wholesale work will keep you steady, it will allow you to go and scare up work when it's slow and it will help build your referral network, with all the people who work in those stores and see your work. So, if you are building something from nothing, that is where I want you to start and then you can phase that wholesale stuff out, if your retail gets good enough and you do a good job marketing.
If you are going to build a route, it’s very discouraging when you go into a new market, because everybody has somebody else already. But, if we are on the topic of Facebook, one of our mutual buddies, Wade Hartley, out of Texas, really a high level tech with a giant