Given the option of purchasing a road bike from Target for $99 that comes equipped with 18 speeds, brakes and front suspension support or a basic “fixie” bike for an average $1,000, which comes with none of the aforementioned items, which would you prefer? Interestingly enough, many of Melbourne’s younger generation are choosing the latter option.
A fixie bike is a bicycle that has no freewheel, meaning it cannot coast; the pedals are always in motion when the bicycle is moving. Fixie’s are associated with a young, hipster crowd; each individual rider identifies with other fixie riders because they ride the same bikes and a fixie culture is established. This fixie culture has created a lucrative market where suppliers are able to mark up the
A fixie bike is a bicycle that has no freewheel, meaning it cannot coast; the pedals are always in motion when the bicycle is moving. Fixie’s are associated with a young, hipster crowd; each individual rider identifies with other fixie riders because they ride the same bikes and a fixie culture is established. This fixie culture has created a lucrative market where suppliers are able to mark up the