Five Cognate Strategies which I have chosen are;
Clarity, Credibility, Expectation, Tone and Emphasis.
Cognate strategies are ways of promoting understanding, framing, expressing and representing a message to an audience (McLean, 2010) How does someone makes sure that his/her message gets to an audience the way he/she intends? In trying to achieve this man like Charles Kostelnick and David Rogers developed these cognate strategies.
Clarity: In as much as you might have all the information needed to present, be it a public speech, a sermon, or a PowerPoint presentation, the issue of choice of words, order and the way to say them is important. Depending with your audience, are you loud enough, if on PowerPoint