Fitness Trackers

Improved Essays
I have considered purchasing a fitness tracker as of late. Fitness trackers are used for counting steps, counting calories, and tracking sleep. Typically recorded on a wristband device with data transferred to a web app or mobile app. Fitness trackers are designed to encourage/create healthy habits, specifically cardio and healthy sleep patterns. Endeavour Partners recently conducted a survey of thousands of Americans and concluded that as of September 2013, one in ten U.S. consumers over the age of 18 now owns a modern activity tracker (endeavourpartners.net). With that said there are many different companies that make multiple different fitness trackers. The Consumer Search website made it a lot easier to find the perfect tracker for …show more content…
Through previous recommendations and after reading each of the 5 devices snapshot, I was quickly able to narrow the field to two finalists. The two finalist are the Fitbit Flex and the Jawbone UP24. I then read the reviews and analyzed both of their pros and cons. According to consumersearch.com, the Fitbit Flex is the best wristband fitness tracker. At $86.00, people enjoy the fact that it is very accurate, comfortable, and they can easily upload the data collected. The downside to the device is the fact that it does not track stairs climbed and it can fall off your wrist without even noticing. With an average Amazon.com review of 3.5 stars, this product is touted for it's performance and ease of use and should be considered by anyone purchasing a fitness tracker. As for the Jawbone UP24, it cost around $45.00. Users love it's sleep technology, mobile fitness app, and movement reminders. This device falls short in the minds of reviewers when it comes to the fact that there is no web app and users must put the device in sleep mode manually. The Consumer Search site did not provide an Amazon.com average rating, but after simply searching the product on amazon.com, the Jawbone UP24 had an average rating of roughly 3 stars. This is slightly less than the FitBit Flex. Like the Fitbit Flex, the device is very easy to use and performs at a high level, but can be found at roughly half the

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