The markets my business will serve are wellness and fitness. The global wellness industry is a $3.7 trillion market and is where we are at now in the community.
The geographical setting would be where most members live within very close proximity to the gyms they attend so they don’t have to travel over an hour just to get in a quick workout. When it comes to demographics there really is no certain age, but the age group in the 50s enjoys a growing awareness about how fitness improves the quality of life for people with chronic conditions like diabetes, heart disease and arthritis. But my main goals is for anyone who is feeling unhappy with their bodies and its better at a young age to start eating right and getting the proper excises a day. …show more content…
Demographics explains who your buyer is, while psychographics explain why they buy. Demographic information includes gender, age, income, marital status – the dry facts. With this said, I made up a character that would fit into this life. Lets say someone is looking for a change and the way they are now is. Demographic information; Male in his 50’s, married with children, having trouble with weight gain, diabetes and little to no energy after a works day, Household income with $900k. Then looking at the psychographic info; concerned with health and appearance, wants a healthy lifestyle, values time with family and friends, finds enjoyment in job. This is someone who could find lose of motivation throughout the day and become behind when time to hit the gym. This is very common for people and this is why they need a way out. The behavioral aspect would be dull at first because many people wouldn't see results the next day and loose interest, but after a mouth that start felling more confident and healthier then ever
The geographical setting would be where most members live within very close proximity to the gyms they attend so they don’t have to travel over an hour just to get in a quick workout. When it comes to demographics there really is no certain age, but the age group in the 50s enjoys a growing awareness about how fitness improves the quality of life for people with chronic conditions like diabetes, heart disease and arthritis. But my main goals is for anyone who is feeling unhappy with their bodies and its better at a young age to start eating right and getting the proper excises a day. …show more content…
Demographics explains who your buyer is, while psychographics explain why they buy. Demographic information includes gender, age, income, marital status – the dry facts. With this said, I made up a character that would fit into this life. Lets say someone is looking for a change and the way they are now is. Demographic information; Male in his 50’s, married with children, having trouble with weight gain, diabetes and little to no energy after a works day, Household income with $900k. Then looking at the psychographic info; concerned with health and appearance, wants a healthy lifestyle, values time with family and friends, finds enjoyment in job. This is someone who could find lose of motivation throughout the day and become behind when time to hit the gym. This is very common for people and this is why they need a way out. The behavioral aspect would be dull at first because many people wouldn't see results the next day and loose interest, but after a mouth that start felling more confident and healthier then ever