Fitness Centers Industry: SWOT Analysis: Fitness Center Industry

1546 Words 7 Pages
Register to read the introduction… For the large, name-brand franchises, they have strength in their business due to their adequate amount of space to provide all that a consumer may want or need in a membership to their facility. However, on that same strength, local (small) gyms cannot necessarily provide that adequate amount of space for everything a person may want or need in a membership, this is a small gym’s weakness. While, for the industry as a whole, numbers are well and positive cash flow is obvious, the prices that some gyms or clubs need to charge a customer is astonishing, and ultimately is a weakness of the business. And, perhaps the largest and most dwelling weakness, for both a large franchise and a local gym, is that of seasonal business. It is no secret or surprise that gyms and clubs spike in revenue and memberships around the New Year, this because it is a common “resolution” of the new year, to become healthy and what a better location than a gym, right? Though, those “resolutions” soon fade away, and well, memberships are often times not renewed. The final weakness of the fitness center industry, is that of trend; again, it is no secret that in today’s society, it seems as if everyone is “going to the gym” and getting healthy, but what happens if or …show more content…
Alongside those, sales and marketing via the Internet, particularly, social media marketing is a large opportunity for the fitness center industry. Opportunities are important to any industry as part of the chance to continually better customer service and satisfaction. The opportunities that could improve the overall customer experience within the fitness center industry are the personal trainers, the group fitness courses, the children’s fitness courses, and the continual upgrades and updates needed to satisfy the current trends within the fitness …show more content…
All of this requires the breakdown of the strategic tasks necessary of the industry; this meaning that the industry must find the priorities important enough to develop and implement strategies and goals to lead the industry in to a successful

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