Originally, Fitbit’s unique selling position had a revolutionary approach thanks to the potential of the untapped market they envisioned. That brand-new market would yield vast monetary and technological returns. They saw the future need and wants of customers. That’s a corner stone of any marketing strategy. Those ideas paved the way for a future they hadn’t begun to fathom. It was best stated by Yakowicz (2015), “FITBIT LED THE explosion of wearable fitness trackers and the quantified-self movement. Founded in 2007 by James Park and Eric Friedman, who drew inspiration from the Nintendo Wii to make the Wi-Fi-enabled trackers” (p. 63). Its founders saw the welcomed trend of video games that got their players off the couch and moving around.
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Furthering their sells requires tapping into to new clientele while satisfying the current one. There are a multitude of options for that endeavor. The first is obviously new advertisement campaigns to reach those consumers. It would be safe to assume its current customer base is highly satisfied with their product. The issue is enticing new buyers. They can run ads allowing discounts if entire families bought their products and allowing those with proper credit scores to use a payment plan that meets their budget. Of course, those plans would include interest which would increase potential earnings. Plus, a majority of consumers will purchase accessories when they have the options of making payments vs one large payment. Having the option to customize one personal device would be another key point. There could be embroidering or designs added to the bands so that they could have a personal touch. When someone feels sentimental towards an item they not only protect that item but tell others of how much joy they receive from it. Word of mouth is extremely valuable in the form of future earnings, customer satisfaction, and free advertising. Adding new abilities to the current devices would also stir up the market. Today’s consumers tend to enjoy their apps and smart technology. Encompassing those into the design process should be a winning combination. Majority of today’s consumers want one of a kind or
Furthering their sells requires tapping into to new clientele while satisfying the current one. There are a multitude of options for that endeavor. The first is obviously new advertisement campaigns to reach those consumers. It would be safe to assume its current customer base is highly satisfied with their product. The issue is enticing new buyers. They can run ads allowing discounts if entire families bought their products and allowing those with proper credit scores to use a payment plan that meets their budget. Of course, those plans would include interest which would increase potential earnings. Plus, a majority of consumers will purchase accessories when they have the options of making payments vs one large payment. Having the option to customize one personal device would be another key point. There could be embroidering or designs added to the bands so that they could have a personal touch. When someone feels sentimental towards an item they not only protect that item but tell others of how much joy they receive from it. Word of mouth is extremely valuable in the form of future earnings, customer satisfaction, and free advertising. Adding new abilities to the current devices would also stir up the market. Today’s consumers tend to enjoy their apps and smart technology. Encompassing those into the design process should be a winning combination. Majority of today’s consumers want one of a kind or