Fitbit Inc. (FIT) Information Technology - Electronic Equipment, instruments | Reports February 22, After Market Closes
Key Takeaways:
The Estimize consensus is calling for EPS of $0.28 and revenue of $656.69 million, a projected YoY increase of 34% on the bottom line and 77% in sales.
Fitness app, FitStar, and the new Fitbit Alta will be key drivers this upcoming earnings report
Fitbit’s sound financials and long term growth strategy makes the company an attractive stock
What are you expecting for FIT? Get your estimate in here!
The leader in fitness technology, Fitbit, is scheduled to report Q4 2015 earnings Monday, February 22. The company is taking initiatives to rebound from its brief post-IPO selloff, which saw share prices fall 70% …show more content…
Priced at $7.99 per month or $39.99 for the year, the program is a fraction of the cost of a personal trainer. Moreover, Fitbit secured a deal with Starwood Hotels, providing guests with access to FitStar workouts at the comfort of their hotel rooms. This targets a specific demographic that would otherwise be difficult to …show more content…
That said the emergence of Under Armour’s and Apple’s wearable devices pose a significant threat to Fitbit moving forward. Apple’s Watch, which is double the price of Fitbit’s highest price product has come with mixed results and so far has been not infringed on Fitbit’s market share.
Under Armour, on the other hand, recently released a whole ecosystem of wireless connected athletic devices. The Fitbit adjacent, UA Band, is prepared to hit the market in FQ1 2016 with a pre-order price of $180. Under Armour is currently playing catchup to Fitbit so it might be difficult for the apparel company to make any noise in the near term.
Meanwhile, Salesforce CEO, Marc Benioff, recently purchased a 5.3% stake in Fitbit, due to the company’s low share price and possible expansion. Since the announcement, shares of FIT have spiked 3.5% making Fitbit an attractive stock.
Don’t Forget to get your Estimate in here!
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Key Takeaways:
The Estimize consensus is calling for EPS of $0.28 and revenue of $656.69 million, a projected YoY increase of 34% on the bottom line and 77% in sales.
Fitness app, FitStar, and the new Fitbit Alta will be key drivers this upcoming earnings report
Fitbit’s sound financials and long term growth strategy makes the company an attractive stock
What are you expecting for FIT? Get your estimate in here!
The leader in fitness technology, Fitbit, is scheduled to report Q4 2015 earnings Monday, February 22. The company is taking initiatives to rebound from its brief post-IPO selloff, which saw share prices fall 70% …show more content…
Priced at $7.99 per month or $39.99 for the year, the program is a fraction of the cost of a personal trainer. Moreover, Fitbit secured a deal with Starwood Hotels, providing guests with access to FitStar workouts at the comfort of their hotel rooms. This targets a specific demographic that would otherwise be difficult to …show more content…
That said the emergence of Under Armour’s and Apple’s wearable devices pose a significant threat to Fitbit moving forward. Apple’s Watch, which is double the price of Fitbit’s highest price product has come with mixed results and so far has been not infringed on Fitbit’s market share.
Under Armour, on the other hand, recently released a whole ecosystem of wireless connected athletic devices. The Fitbit adjacent, UA Band, is prepared to hit the market in FQ1 2016 with a pre-order price of $180. Under Armour is currently playing catchup to Fitbit so it might be difficult for the apparel company to make any noise in the near term.
Meanwhile, Salesforce CEO, Marc Benioff, recently purchased a 5.3% stake in Fitbit, due to the company’s low share price and possible expansion. Since the announcement, shares of FIT have spiked 3.5% making Fitbit an attractive stock.
Don’t Forget to get your Estimate in here!
Photo