Fisher Body Craftsman Case Study

The masculine technology was much more visible than the feminine technology and in its own ways trying to reach out to consumer especially boys. The consumer world has become diver in that the masculine technology are no longer have male consumer and increase in female consumer. For instance, the Fisher Body Craftsman, they intending to advertise to high school teenager and college undergraduate around age 12-20 featuring that usage will become a promised and mature man, who take on responsible and ready to take a bride. In fact, this is just somethings build to maintain a male technical domain in that the production by define male as the main of technical knowledge in the mobilizing of organization, economic and culture resources. Female on the other hand are excluding in the advertise and not …show more content…
The GM’s corporation face a contradiction because the exist model have limitation preventing it popularity to women, but the Fred Fisher with it goal to marketing the industry of automobile to women and developed the closing automobile body that become a practical mode of transportation all year round and in all weather conditions, which this allow women to travel comfortable inside the cars. The Fisher Body company become the world largest producer of close bodies automobiles and successful transition from a tradition craft-oriented to a marketing strategy entailed. All the corporation face contradiction between world of craft to mass production inside, but outside they carved out for a new market strategy in it try to appeal or draw women by emphasis on comfort, luxury, and safety of the automobiles. The new design that define a graceful, light and fast, flowing become the culture value that projects the curve of