Target assigns every customer a Guest ID number, tied to their credit card, name, or email address that becomes a bucket that stores a history of everything they've bought and any demographic information Target has collected from them or bought from other sources.
So Target started sending coupons for baby items to customers according to their pregnancy scores.
What Target discovered fairly quickly is that it creeped people out that the company knew about their pregnancies in advance.
So the Target philosophy towards expecting parents is similar to the first date philosophy? Even if you've fully stalked the person on Facebook and Google beforehand, pretend like you know less than you do so as not to creep the person out.
With all the talk these days about the data grab most companies are engaged in, Target's collection and analysis seem as expected as its customers' babies. …show more content…
The store's bulls-eye logo may now send a little shiver of fear down the closely-watched spines of some, though I can promise you that Target is not the only store doing
So Target started sending coupons for baby items to customers according to their pregnancy scores.
What Target discovered fairly quickly is that it creeped people out that the company knew about their pregnancies in advance.
So the Target philosophy towards expecting parents is similar to the first date philosophy? Even if you've fully stalked the person on Facebook and Google beforehand, pretend like you know less than you do so as not to creep the person out.
With all the talk these days about the data grab most companies are engaged in, Target's collection and analysis seem as expected as its customers' babies. …show more content…
The store's bulls-eye logo may now send a little shiver of fear down the closely-watched spines of some, though I can promise you that Target is not the only store doing