Essay about Firestone Case Study

3671 Words Nov 30th, 2013 15 Pages
Firestone Case Study
Robert Workman
Jessica Jurkowski
Michael Wilding
Webster University

Firestone Case Study
BACKGROUND
In 1900 Harvey S. Firestone established The Firestone Tire and Rubber Company, the company started with 12 employees. They started out by supplying rubber tires for wagons and buggies. In the 1908 Henry Ford and Harvey Firestone formed a partnership with firestone supplying tires for the new model T this was a natural relationship because they had mutual friends. (Noggle and Palmer, 2005) Today Firestone is known as Bridgestone/Firestone after the two companies merged in 1990 for $2.6 billion. Today the company markets 8,000 different types and sizes of tires along with other products.
Firestone has had a
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This attitude was a huge mistake on Ford’s part the disregard shown for hum lives in favor of profit would end up costing them dearly. Ford was forced to pay several major lawsuits inconclusive criminal charges and a recall of all Pinto’s. In the end Ford not only had to pay for the recall they also had to pay for the lawsuits and suffered major damage to their company in the eyes of the public. (“Ford Pinto scandal,”)
The National Highway Traffic Safety Administration (NHTSA) was established by the Highway Safety Act of 1970 to carry out safety programs previously administered by the National Highway Safety Bureau. Specifically, the agency directs the highway safety and consumer programs established by the National Traffic and Motor Vehicle Safety Act of 1966, the Highway Safety Act of 1966, the 1972 Motor Vehicle Information and Cost Savings Act, and succeeding amendments to these laws. Dedicated to achieving the highest standards of excellence in motor vehicle and highway safety, NHTSA works daily to help prevent crashes and their attendant costs, both human and financial. The agency strives to exceed the expectations of its customers through its core values of Integrity, Service, and Leadership. ("This is nhtsa," )
In July 1998 a State Farm Insurance researched informed the NHTSA that he had found twenty cases of tread failure

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