Finish Line Analysis

Reaching the Finish Line That feeling of wearing a new pair of shoes almost feels like you have achieved a grand accomplishment. You spend your hard earned money on product of your choosing. Finish Line, the sneaker retailer, understands that and choose to create a message of making the customer a winner. Competing with similar stores, Finish Line surrounds the consumer with the essence of victory throughout every element within the store to attract further profit. From the images presented to the words used to market products, Finish Line wants to make their consumers feel like their next purchase there will make them achieve their grand accomplishment. The sneaker retailer, Finish Line, contributes to its message of making the customer feel like a champion through its images presented around the store, displays of products, and marketing terms. Finish Line presents the images of famed athletes throughout the store to make the customer feel like these athletes. They choose athletes who “package themselves” as successful to show what the consumer could be if they purchase their sneakers (Gladwell 31). Not only do they present a …show more content…
They display multiple trios of sneakers on tables and place them on pedestals of different heights. They create their own ranking of sneakers in first, second, and third place to what sneaker would make you feel like a winner. They create a ranking with the first place being the most premium model while third is a much cheaper option to customers who cannot afford the best model but still want to be a winner. They put their products on the table because “tables invite a sense of touch” (Gladwell 8). Finish Line want the customer to touch the “gold” and feel like a winner for purchasing the top sneaker. The customer would become encouraged to purchase the sneaker if it makes their performance improve into being a