Assuming I owned a billion-dollar search …show more content…
If I accept a transaction where I received enhancements to my search engine and the other company receives the opportunity to advertise on my search engine in exchange, recognizing advertising revenue violates the revenue recognition principle because I never received money for supplying advertising services.
By using a barter transaction, the company’s financial statements can help the company display outstanding performance. My cash account is not affected by the transactions, I do not report expenses, and I can overstate revenue, which will eventually lead to a higher net income on my income statement. All of my financial statements, especially my income statement, and balance sheet would appeal to investors looking for companies who are high performers through the use of financial