In a study of more than 1000 managers starting a program at IMD (International Institute for Management Development, Switzerland), the financial Times found even six years after the global recession began, financial illiteracy is a major problem in the corporate world. The research found this lack of knowledge made it more difficult for nonfinancial managers and board members to foresee and prevent business failures during the crisis.
The study found further, experienced managers with P. and L. responsibilities had difficulties distinguishing "profit from cash...."
Executives across the board were not even aware of their companies cost of capital. This led to disastrous M&A activity, with no consideration if returns even exceeded cost of …show more content…
The MatrixMBA©System provides a greater understanding of the essential skills necessary to plan for increased growth and profitability by focusing on four key competitive areas.
Business Environment
How can I position my company to better capitalize on shifts in economic, regulatory, and customer sentiment to further increase sales and market share?
Value Formation
How can I create products and services that satisfy customer needs while generating superior margins?
Marketing and Sales
How can I use more effective market analysis that increases awareness of my product and more effective sales strategies to close more profitable transactions?
Value Delivery
How can I craft superior value delivery strategies to inspire customer delight and stimulate profitable repeat business?
MatrixMBA© is an intensive forty-hour program that tears away the fluff, uses the latest learner-centered teaching techniques, focusing on your company throughout the training. Class size is small so each learner receives adequate