Finalscratch System Case Study

Decent Essays
In recent years Music99 has been a reliable retailer for Stanton products and your loyalty is always important to us. Unfortunately, it has come to my attention that the sales of our newest product, the FinalScratch system has been failing in the mid-Atlantic region stores. Here at Stanton we find it in both parties interest to ratify the sales approach, so that we can gain from the popularity of the FinalScratch system and its success in other stores.

As the marketing manager of Stanton, I decided to travel to Music99 stores and observe the reason for the declining sales in that specific region. I was surprised to discover that the sales staff had no knowledge on the product or prior training and therefore were unable to give customers any

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