Dr Sue Beeton from Latrobe University is a leading researcher in the area and in her book Film-induced Tourism she deeply explores the effect of film on tourism in Australia. Beeton claims that the 20.5% per year increase of US tourists visiting Australia from 1981 to 1988 was partially attributed to the impact of films such as The Man from Snowy River (1982), Mad Max (US release 1980) and Crocodile Dundee (1986). According to Beeton Crocodile Dundee was the first film that made a conscious effort to encourage tourism to Australia. This is supported by O’Reagan who stated that in 1987 Australian tourism numbers increased more rapidly than any other nation. Furthermore, Beeton comments upon Paramounts decision to present its promotional campaign
