Communication:
Fila marketing communications for its company which they are following the 4 C’s of marketing is completely different as it needs a completely different Segmentation, targeting and positioning. Since the traditional Marketing mix is a 4 P’s model and is business oriented, whereas, the 4 C’s model of marketing is more consumers oriented. Communication methods include every connection point between Fila and its customers. Fila has online ad, TVC, Digital Media etc. Therefore, it is crucial for Fila to adopt an integrated marketing communication. “Integrated marketing communication (IMC) is an expression of utilizing both modern and traditional marketing strategies, to optimize the communication of a consistent message conveying
Fila marketing communications for its company which they are following the 4 C’s of marketing is completely different as it needs a completely different Segmentation, targeting and positioning. Since the traditional Marketing mix is a 4 P’s model and is business oriented, whereas, the 4 C’s model of marketing is more consumers oriented. Communication methods include every connection point between Fila and its customers. Fila has online ad, TVC, Digital Media etc. Therefore, it is crucial for Fila to adopt an integrated marketing communication. “Integrated marketing communication (IMC) is an expression of utilizing both modern and traditional marketing strategies, to optimize the communication of a consistent message conveying