The article “Fighting the Old Devil” by Sandra Salmans informs us about the company P&G going through a difficult time. P&G’s business was being significantly being impacted due to false rumors from some of it’s customers and competition.
Mrs. Gebings phone rings asking about a false rumor, every 15 minutes. The company of P&G has become the center of attention nationwide. Many people calling seem to believe Procter’s trademark is a symbol for Satanism and devil worshipping.
In July, Procter took action by filing libel suits against seven individuals for “false and malicious” rumors. Robert Norrish, public relations director for Procter knew this was a difficult problem. However, he wanted people to understand the company only meant business. Robert Schwartz, stated “legal recourse isn’t a happy way to go, but there is no other alternative and you have to put a halt at some point.”
Many suggestions have come into Procter about changing their trademark, however Procter has rejected to do so. The symbol supposedly turns the beard of the man into a 666, which is sign of Antichrist. Procter is not the only company that has dealt with rumors, McDonalds as well had a problem with this. They were …show more content…
Sun Myung Moon. In December 1981, Procter had about 1,152 queries from the West coast, causing attention to change from the church to the devil. Callers that were calling reported the owner of Procter confessed to selling his soul to the devil in exchange for company’s success. Fliers then were stating Procter was donating 10 percent of its profits to a Satanic religion. These queries grew to about 12,000 a month asking about the relationship with the devil. Procter then wrote testaments to Rev. Jerry Falwell, leader of Moral Majority, and he believed Procter nor its owners had anything to do with Satanism or devil worshipping. However, queries grew to 15,000
Mrs. Gebings phone rings asking about a false rumor, every 15 minutes. The company of P&G has become the center of attention nationwide. Many people calling seem to believe Procter’s trademark is a symbol for Satanism and devil worshipping.
In July, Procter took action by filing libel suits against seven individuals for “false and malicious” rumors. Robert Norrish, public relations director for Procter knew this was a difficult problem. However, he wanted people to understand the company only meant business. Robert Schwartz, stated “legal recourse isn’t a happy way to go, but there is no other alternative and you have to put a halt at some point.”
Many suggestions have come into Procter about changing their trademark, however Procter has rejected to do so. The symbol supposedly turns the beard of the man into a 666, which is sign of Antichrist. Procter is not the only company that has dealt with rumors, McDonalds as well had a problem with this. They were …show more content…
Sun Myung Moon. In December 1981, Procter had about 1,152 queries from the West coast, causing attention to change from the church to the devil. Callers that were calling reported the owner of Procter confessed to selling his soul to the devil in exchange for company’s success. Fliers then were stating Procter was donating 10 percent of its profits to a Satanic religion. These queries grew to about 12,000 a month asking about the relationship with the devil. Procter then wrote testaments to Rev. Jerry Falwell, leader of Moral Majority, and he believed Procter nor its owners had anything to do with Satanism or devil worshipping. However, queries grew to 15,000