Field Marketing Organization

Imagine conducting your senior client insurance practice with complete autonomy. You alone would reap praise from thousands of clients. You would also manage client renewals, troubleshoot insurance issues, build advertising campaigns, research administrative technological advancements, negotiate contracts with the home insurance office and conduct many other administrative tasks. Fortunately, insurance agents are not alone. A field marketing organization saves independent agents the time and money, and Medicare publishes an annual publication outlining the most important client concerns. The two resources provide new and veteran agents with powerful, business building tools.

FMOs : Your Marketplace Partner

A field marketing organization (FMO) coordinates activity between provider home offices and independent agents. The organizations are also called associate field marketing organizations (AFOs), independent marketing organizations (IMOs) and national marketing organizations (NMOs) among other titles. Despite the title, the organizations are similar in that they provide cost-effective insurance products and tools via resource pooling. FMOs train agents, manage and negotiate contracts with …show more content…
The organizations research and share technological resources, provide market specific knowledge and experience and lower barriers to entry that would otherwise make success in the insurance field difficult.

Field marketing organizations manage complex accounting tasks, eliminating the need to track renewals and commissions. They also provide a central clearinghouse for numerous insurance products under one convenient portfolio, as well as continuous client leads. A field marketing organization frees agents from many administrative tasks, allowing them to focus on relationships building with clients.

A Roadmap for Successful Client