Vonderan and Kinnally (2012) measured upward comparison with media figures and they found that it resulted in a significance of .87. It is not a high significance but it helps assert the presence of Festinger’s social comparison theory. It was suggested that if a woman's self-esteem was low, it was more likely that they would experience some body dissatisfaction (Vonderan and Kinnally 2012). According to both researchers, peer comparisons were also a large contributor to this negative effect. Pritchard and Cramblitt (2014) also found that drive for muscularity was significantly correlated with body comparison of both general and athletic media images. It was found that U.S. college women are more cognizant about their weight than their level
