The marketing, licensing and exhibition strategy
Marketing came from paramount pictures, they promoted the movie Fences with posters of denzel washington and his costar Viola Davis in a black and white picture looking ahead like they are watching someone, giving them that image of parents watching over their kid. It easily captures our attention on where they are looking at and you can easily feel on what they are feeling. Denzel and Viola are popular actors so seeing them both together you know will be a great movie. Movie trailers are also a great marketing strategy, from their first teaser trailer it's an emotional but interesting conversation from son to dad and his son cory questions his dad on why he never liked him? The second trailer
Marketing came from paramount pictures, they promoted the movie Fences with posters of denzel washington and his costar Viola Davis in a black and white picture looking ahead like they are watching someone, giving them that image of parents watching over their kid. It easily captures our attention on where they are looking at and you can easily feel on what they are feeling. Denzel and Viola are popular actors so seeing them both together you know will be a great movie. Movie trailers are also a great marketing strategy, from their first teaser trailer it's an emotional but interesting conversation from son to dad and his son cory questions his dad on why he never liked him? The second trailer