In the Progressive Insurance Commercial, in is centered on the idea of finances, happy homes, and the name your price tool. There are two characters, the male narrator, and Flo the woman who is the feminist critic and the advocate for the name your price tool. The setting is in a home designed like the nineteen twenties with the decorations, outfits and the black and white television picture that is displayed (Progressive). The narrator is displayed in this fancy, preforming spotlight, where Flo is placed in a kitchen with an apron on (Progressive). This is already displays the attitudes and practices based on the assumption that men are superior to women. The commercial starts off with the narrator stating that a secret to a happy home
