"Artists generate income from sales, licensing, merchandise, and product endorsements, and this often drives aesthetic decisions" (Lena, 2012: 41). This could also influence their decision to change their image or brand as a way to promote themselves, their brand, and their music. The ways that female pop stars choose to rebrand themselves may differ, but the cycle in which they brand themselves generally follows similar patterns. In this sense, the life cycle of female pop stars could be described as a paratext because "paratexts tell us what to expect" (Gray, 2010: 26). Female pop stars try to use their brands as ways for consumers to connect with them through the meanings of their brands. Similarly, audiences can create meanings from the construction of female pop stars brands. Female pop stars brands are important for their audiences and important for the paths their careers take and the longevity of their careers. Though each female pop star may brand themselves differently, their careers all follow similar patterns and they have to rework their brand around different stages of their
"Artists generate income from sales, licensing, merchandise, and product endorsements, and this often drives aesthetic decisions" (Lena, 2012: 41). This could also influence their decision to change their image or brand as a way to promote themselves, their brand, and their music. The ways that female pop stars choose to rebrand themselves may differ, but the cycle in which they brand themselves generally follows similar patterns. In this sense, the life cycle of female pop stars could be described as a paratext because "paratexts tell us what to expect" (Gray, 2010: 26). Female pop stars try to use their brands as ways for consumers to connect with them through the meanings of their brands. Similarly, audiences can create meanings from the construction of female pop stars brands. Female pop stars brands are important for their audiences and important for the paths their careers take and the longevity of their careers. Though each female pop star may brand themselves differently, their careers all follow similar patterns and they have to rework their brand around different stages of their