Intro:
The purpose of this essay is to explore why female athletes choose to expose their bodies through revealing calendar and media. I will be evaluating the effectiveness of this strategy. The topic open many controversy of how sport and female athlete are socially construction through a hegemonic viewpoint. These hegemonic norms are being constructed by mostly sport industries and media. Although elite female athlete that promote their lascivious photo help with self-endorsement and media awareness. It sets the wrong image for young female athlete.
Female Athlete on effectiveness of exposed body Female athlete that choose to expose their bodies through revealing calendar because of financial reasoning. Female in the sport industry …show more content…
It exenterates the important role in projecting images of a female athletic and perpetuating these ideas of passivity. Popular media coverage of sport contributes and reinforces gender stereotypes that carry on male superiority and female inferiority (Buysse and Embser-Herbert, 2004). There is minimum of coverage of female athlete.
Social dominance theory can also come into play when sport viewing choices are made. Male viewers are more likely to choose sport team that featuring male athlete because these broad case tend to reinforce the societal belief and are more powerful and capable than women (Angelini 19). Female viewers are more likely to watch female athlete to help female endorsement however, prefer to watch male athlete. As well their skills that are broadcast highlights their performance and skills. Therefore more endorsers want their characteristic want them to represent them thus leading them to more sponsorship and endorsement. Female are represented it is based on beauty not on their performance. There is more male media coverage, women’s sport make up approximately 5% of total televised sport coverage ( …show more content…
Media is powerful on conveying an audience and it has the capacity or ability to direct or influence the behaviour of others or the course of events (). Setting the norm of thin as the ideal. (Bissel) Which is why the sport industry has become degenerate into a spectacle, an object of mass consumption (Corell 70). As Fegan suggests the sport industry will project anything that will sell, and “Sex Sells”. It helps advances sport because it draw attention by media, by getting more a broader audience, sponsor and
The purpose of this essay is to explore why female athletes choose to expose their bodies through revealing calendar and media. I will be evaluating the effectiveness of this strategy. The topic open many controversy of how sport and female athlete are socially construction through a hegemonic viewpoint. These hegemonic norms are being constructed by mostly sport industries and media. Although elite female athlete that promote their lascivious photo help with self-endorsement and media awareness. It sets the wrong image for young female athlete.
Female Athlete on effectiveness of exposed body Female athlete that choose to expose their bodies through revealing calendar because of financial reasoning. Female in the sport industry …show more content…
It exenterates the important role in projecting images of a female athletic and perpetuating these ideas of passivity. Popular media coverage of sport contributes and reinforces gender stereotypes that carry on male superiority and female inferiority (Buysse and Embser-Herbert, 2004). There is minimum of coverage of female athlete.
Social dominance theory can also come into play when sport viewing choices are made. Male viewers are more likely to choose sport team that featuring male athlete because these broad case tend to reinforce the societal belief and are more powerful and capable than women (Angelini 19). Female viewers are more likely to watch female athlete to help female endorsement however, prefer to watch male athlete. As well their skills that are broadcast highlights their performance and skills. Therefore more endorsers want their characteristic want them to represent them thus leading them to more sponsorship and endorsement. Female are represented it is based on beauty not on their performance. There is more male media coverage, women’s sport make up approximately 5% of total televised sport coverage ( …show more content…
Media is powerful on conveying an audience and it has the capacity or ability to direct or influence the behaviour of others or the course of events (). Setting the norm of thin as the ideal. (Bissel) Which is why the sport industry has become degenerate into a spectacle, an object of mass consumption (Corell 70). As Fegan suggests the sport industry will project anything that will sell, and “Sex Sells”. It helps advances sport because it draw attention by media, by getting more a broader audience, sponsor and