Feightways Case Study
Freightways is a logistic group originated in 1964 which is a provider of express package services, business mail and information management throughout all New Zealand. It started as a single company, New Zealand Couriers, and nowadays, it has expanded, becoming then a group composed by nineteen companies, being the biggest, New Zealand Couriers, and the smallest, Castle Parcels, after growing by acquisition with representation in every major city and town in throughout New Zealand. The number of employees is over 1.200 people, which means, Freightways is a big size company for New Zealand standards and consequently as mentioned by Mullins and Christy (2010, pg. 415) it brings major linkages and resources issues that must be …show more content…
And from our Australian businesses:
- Chris Cotterrell, GM of DataBank Technologies Pty Limited.
- Nick Karos, the founder of Shred-X Pty Limited.
- Van Karas, GM of Shred-X Pty Limited. https://www.nzx.com/companies/fre/announcements/215492 These members are representative of the Freightways team who operate in every city and town throughout New Zealand and Australia. The executive team has vast experience in the market, some of them being ahead more than one Freightways companies and approximately fifteen years of working experience in the group is the average per executive. Freightways considers having staff for so many years, a particular strength, because it proves the group is able to identify and promote talents from within, not only in these particular senior roles but also across many occupations within the company. https://www.nzx.com/companies/fre/announcements/215492 2.2. Strategic Direction
According to Freightways’ annual report (2015) the internal environment of this company promotes a business strategy in which aims to develop organic growth opportunities, in this market they have been operating in all these years. …show more content…
2 - Invest in the information management division in order to boost the company’s strengthen and earnings base. Be financial resilient against economic cycles.
3 - Keep diversifying its operations in the domestic market and expand its operations through Australia.
4 - Extend its presence into complementary growth areas, either through the establishment of new alliances or by acquisition. https://www.nzx.com/companies/fre/announcements/215492 Having a strategic direction, according to (2010 pg. 504) means that the company has major objectives, goals or purposes and essential plans or policies for achieving those goals, stated in a way that can define what business the company is in, and how it is positioned in the marketplace. As presented before, it is noticed that Freightways has the strategy of its mainly objective, grow organically, defined through solid relationship with its customers and alliances, keep investing in the domestic market and in information manager sector that has been leveraging Freightways